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Post by account_disabled on Oct 26, 2023 10:31:03 GMT
How to evaluate a digital marketing strategy As I was saying, many are capable of talking about digital marketing just inform yourself, read some articles or blogs in the sector and we are immediately experts. It often happens that digital marketing is seen as the cure for all business ills because there is always the perception that it costs little. And then you can measure everything you do. And then your target is there, on social media, and you can reach it when and how you want. Ok, let's understand if these statements are true spoiler alert they are, in part and look for some ideas to understand how to evaluate a digital marketing strategy. How Much Does Digital Marketing Really Cost? Companies often decide to photo editing servies go digital because the perceived cost, compared to traditional media, is lower. In some cases it may even be true, but the point is another. A media should be chosen based on the targets, objectives and results it can bring, certainly not based on the cost which should then be seen as an investment, but I realize this is yet another matter. The average investment of a Facebook campaign is certainly lower than an investment required by a national media such as TV. Ok, this is true if you spend euros a month the real difference is that on FB you can do it . When choosing a media, however, the correct questions to ask are at least Is the medium in line with my marketing and communication objectives? Do I have a digital business that can be supported by a direct conversion or am I just generating useless traffic to my site ? Why am I choosing to use that medium.
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