Post by account_disabled on Nov 26, 2023 6:32:54 GMT
The Omnibus Directive not only prohibits the creation or purchase of fake reviews, but also the manipulation of them e g. by removing negative reviews and displaying only positive ones. , it is also considered an unfair market practice to claim that the opinions come from consumers who bought the product, if the entrepreneur does not take steps to verify the opinions. In addition, the new rules introduce an obligation to clearly inform consumers whether and how reviews shared on the website are verified by the company.
Therefore, the directive does not explicitly require verification of reviews, but it imposes an obligation to provide information on whether the company checks reviews for authenticity and how it processes them. No Job Function Email List wonder that the information about the directive caused quite a stir among many companies that began to look for support and solutions among the products available on the market. No one wants to give up such an effective marketing tool as positive reviews from other customers.
Fortunately, it is possible to prepare for the entry into force of the regulations and we are glad that we can support entrepreneurs in this says Karol Bocheński, COO at Rating Captain. How to collect and display feedback in accordance with the Omnibus Directive? feedback , including e mail invitations and text messages sent after the order is delivered or the service is completed, stickers with QR codes glued in visible places in the company's branch or delivered with the shipment, as well as pop ups and an evaluation form on the product page.
Therefore, the directive does not explicitly require verification of reviews, but it imposes an obligation to provide information on whether the company checks reviews for authenticity and how it processes them. No Job Function Email List wonder that the information about the directive caused quite a stir among many companies that began to look for support and solutions among the products available on the market. No one wants to give up such an effective marketing tool as positive reviews from other customers.
Fortunately, it is possible to prepare for the entry into force of the regulations and we are glad that we can support entrepreneurs in this says Karol Bocheński, COO at Rating Captain. How to collect and display feedback in accordance with the Omnibus Directive? feedback , including e mail invitations and text messages sent after the order is delivered or the service is completed, stickers with QR codes glued in visible places in the company's branch or delivered with the shipment, as well as pop ups and an evaluation form on the product page.