Post by account_disabled on Nov 29, 2023 9:15:42 GMT
Let me know if this is enough to pique your interest and want to watch the whole process. I also love what some brands are doing with, check it out: , this one is with General Electric of treasures. We're also seeing a wave of movies that don't feel like ads: Perhaps the most interesting trend: Brands with values By values I mean brands that stand for something. Yes, there's a lot of talk about sustainability, there's a lot of talk about environmentalism. Nike has this: When you stand for something like this, you can create something like this.
There's also evidence that standing for something can translate into real business Phone Number List benefits. Meaningful brands outperform the stock market. So what does the future hold? I would like to conclude this by making some predictions. Some are safe and some are not so safe. But where's the fun in telling you something you already know? Security predicts that we will see more devices being adopted, as we need to ensure that everything we create can run on these devices. We will face greater pressure to measure everything more accurately. We need to track people, not sessions, and figure out multi-channel attribution correctly. We will rely less on organic search than we do now.
Overreliance on one channel is too risky. There will be plenty of content in less safe predictions. But there’s no content fatigue. The filter will become so complex that people won't even see it. A little outside prediction: Only brands that stand for something will survive. In Europe and the US, people don’t care if a brand disappears (source). In the world of search, we’re probably more acutely aware of this than other marketers. We've seen many affiliates go under due to algorithm changes and never come back.
There's also evidence that standing for something can translate into real business Phone Number List benefits. Meaningful brands outperform the stock market. So what does the future hold? I would like to conclude this by making some predictions. Some are safe and some are not so safe. But where's the fun in telling you something you already know? Security predicts that we will see more devices being adopted, as we need to ensure that everything we create can run on these devices. We will face greater pressure to measure everything more accurately. We need to track people, not sessions, and figure out multi-channel attribution correctly. We will rely less on organic search than we do now.
Overreliance on one channel is too risky. There will be plenty of content in less safe predictions. But there’s no content fatigue. The filter will become so complex that people won't even see it. A little outside prediction: Only brands that stand for something will survive. In Europe and the US, people don’t care if a brand disappears (source). In the world of search, we’re probably more acutely aware of this than other marketers. We've seen many affiliates go under due to algorithm changes and never come back.