Post by account_disabled on Dec 3, 2023 8:28:49 GMT
14 update.Facebook has already written a comprehensive (but sparsely illustrated) article on what to do before deploying the iOS 14 update.In this article, I will focus on the 2 most important measurements:Domain verificationConfiguring the aggregated event measurement toolI will now explain step by step how to implement them.Step
1: Domain verificationBefore 2021, I had n Europe Cell Phone Number List ever made the link between my domain name (e.g.: daniloduchesnes.com), the Facebook pixel and performance campaigns.Since the iOS 14 update, domain verification is now essential to continue launching campaigns with the “conversions” objective.Facebook explains simply this: “This action is essential for businesses with pixels used by multiple personal or Business Manager advertising accounts. Domain verification will ensure there is no immediate or future disruption to the configuration
of conversion events. »So, let’s check your domain!Before you begin, know that:If your pixel is configured on several domain names, you will need to have both verified (e.g.: daniloduchesnes.com and dhsdigital.eu)Subdomains (e.g. training.daniloduchesnes.com) will be part of the verified domain, so you should not check themYou can of course verify your domain if your domain is hosted on most third-party platforms (e.g. Shopify, Clickfunnels, LeadPages, Kajabi, etc.). Simply follow the procedure described by these platforms.How to
get your domain verified?Go to your Business Manager settings and click on the “Brand Safety” tab.Once you are there, click on “Domains” and add a domain.Since my domains are already added and verified, I will add the domain “test.com” to show you the procedure.As soon as the domain is added, Facebook shows me 2 ways to verify it.The first is to add a TXT DNS record to your host (get help from a webmaster if you have not configured your own website yourself).The second way to do this is to import an HTML file into your website . Once again, I can only advise you to work with a webmaster if these modifications seem too complex to you.Regardless, domain verification is mandatory to configure the aggregate event measurement tool (discussed in the next point).Even if the 8 priority conversion events are automatically classified by Facebook in this tool, you must have verified your domain to make changes to this classification and launch campaigns with the "conversions" objective, otherwise it will no longer be possible to optimize your campaigns for certain events outside of the 8 priority events.This brings us to the next point...Measure #2: Configure the aggregated event measurement toolAt this point,
1: Domain verificationBefore 2021, I had n Europe Cell Phone Number List ever made the link between my domain name (e.g.: daniloduchesnes.com), the Facebook pixel and performance campaigns.Since the iOS 14 update, domain verification is now essential to continue launching campaigns with the “conversions” objective.Facebook explains simply this: “This action is essential for businesses with pixels used by multiple personal or Business Manager advertising accounts. Domain verification will ensure there is no immediate or future disruption to the configuration
of conversion events. »So, let’s check your domain!Before you begin, know that:If your pixel is configured on several domain names, you will need to have both verified (e.g.: daniloduchesnes.com and dhsdigital.eu)Subdomains (e.g. training.daniloduchesnes.com) will be part of the verified domain, so you should not check themYou can of course verify your domain if your domain is hosted on most third-party platforms (e.g. Shopify, Clickfunnels, LeadPages, Kajabi, etc.). Simply follow the procedure described by these platforms.How to
get your domain verified?Go to your Business Manager settings and click on the “Brand Safety” tab.Once you are there, click on “Domains” and add a domain.Since my domains are already added and verified, I will add the domain “test.com” to show you the procedure.As soon as the domain is added, Facebook shows me 2 ways to verify it.The first is to add a TXT DNS record to your host (get help from a webmaster if you have not configured your own website yourself).The second way to do this is to import an HTML file into your website . Once again, I can only advise you to work with a webmaster if these modifications seem too complex to you.Regardless, domain verification is mandatory to configure the aggregate event measurement tool (discussed in the next point).Even if the 8 priority conversion events are automatically classified by Facebook in this tool, you must have verified your domain to make changes to this classification and launch campaigns with the "conversions" objective, otherwise it will no longer be possible to optimize your campaigns for certain events outside of the 8 priority events.This brings us to the next point...Measure #2: Configure the aggregated event measurement toolAt this point,