Post by foredol455 on Dec 4, 2023 5:30:06 GMT
March 2021 marked the beginning of Google's long-awaited move to mobile-first indexing for all websites.
In conjunction with this shift, we analyzed the search landscape to see how mobile and desktop trends have taken shape in recent years. Two areas of interest guided our study:
See how traffic trends and user behavior on mobile compare to Country Email List desktop by analyzing traffic data for the 1,000 most visited domains from Traffic Rank's global reports for 2018, 2019, and 2020.
Highlight discrepancies between mobile and desktop SERPs by taking the top 50,000 keywords by search volume from Semrush's US database and comparing search results.
Studio Mobile vs. Desktop: Key Findings
Search traffic increased 22% in 2020 compared to 2019 for the world's 1,000 most visited websites.
Over the period analyzed, 66% of all site visits came from mobile devices.
Bounce rates were higher and total time on site shorter on both mobile and desktop devices; this indicates that user engagement is increasingly difficult to achieve.
Only 17% of websites maintained their position in the SERPs from both mobile and desktop devices, and 37% of URLs were actually excluded from the top 10 when the search query was made from a mobile device.
Let's examine these results in more detail and see what they might mean.
Global search traffic trends
Comparing search data for the world's 1,000 most visited websites from 2019 to 2020, we see that absolute traffic volume increased by 22%.
In conjunction with this shift, we analyzed the search landscape to see how mobile and desktop trends have taken shape in recent years. Two areas of interest guided our study:
See how traffic trends and user behavior on mobile compare to Country Email List desktop by analyzing traffic data for the 1,000 most visited domains from Traffic Rank's global reports for 2018, 2019, and 2020.
Highlight discrepancies between mobile and desktop SERPs by taking the top 50,000 keywords by search volume from Semrush's US database and comparing search results.
Studio Mobile vs. Desktop: Key Findings
Search traffic increased 22% in 2020 compared to 2019 for the world's 1,000 most visited websites.
Over the period analyzed, 66% of all site visits came from mobile devices.
Bounce rates were higher and total time on site shorter on both mobile and desktop devices; this indicates that user engagement is increasingly difficult to achieve.
Only 17% of websites maintained their position in the SERPs from both mobile and desktop devices, and 37% of URLs were actually excluded from the top 10 when the search query was made from a mobile device.
Let's examine these results in more detail and see what they might mean.
Global search traffic trends
Comparing search data for the world's 1,000 most visited websites from 2019 to 2020, we see that absolute traffic volume increased by 22%.